Celebs again away from Trump admin.’s $300M COVID-19 advert marketing campaign



Enlarge / Former Trump marketing campaign official Michael Caputo arrives on the Hart Senate Workplace constructing to be interviewed by Senate Intelligence Committee staffers on Might 1, 2018 in Washington, DC. (credit score: Mark Wilson / Getty Photographs)
The Trump administration’s more-than-$300-million “public promoting and consciousness marketing campaign” on the COVID-19 pandemic is floundering as A-list celebrities again away and employees on the Division of Well being and Human Companies specific opposition, in line with reporting by Politico.
The marketing campaign—organized by former Trump marketing campaign official Michael Caputo—was meant to “defeat despair” and bolster confidence within the Trump administration’s response to the pandemic. A central function of the marketing campaign could be video interviews between celebrities and administration officers, who would focus on the pandemic and the federal response.
To tug it off, Caputo and his group requisitioned $300 million that Congress had beforehand budgeted for the Facilities for Illness Management and Prevention. In addition they made an inventory of greater than 30 big-name celebrities that they hoped to look within the Well being Division’s movies, together with Taylor Swift, Justin Timberlake, Woman Gaga, Billy Joel, Britney Spears, Bruno Mars, Bon Jovi, and Madonna.Learn eight remaining paragraphs | Feedback



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