Fb’s newest “teams” catastrophe will solely make it extra poisonous



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Fb is pushing one more set of latest options and insurance policies designed to attenuate hurt within the homestretch to Election Day whereas additionally rising “neighborhood” for customers. However these options will do nothing to mitigate present issues—and they’ll doubtless trigger new, extra widespread harms to each customers and to society.
The newest subject is a irritating set of modifications to the way in which that Fb handles teams. Final week, Fb introduced one more new technique to “assist extra individuals discover and join with communities,” by placing these communities in your face whether or not you need to see them or not. Each the teams tab and your particular person newsfeed will promote group content material from teams you aren’t subscribed to within the hope that you’ll have interaction with the content material and with the group.
These modifications are new, small inconveniences piled atop irritating user-experience choices that Fb has been making for greater than a decade. However they’re the newest instance of how Fb tries to form each consumer’s expertise via black field algorithms—and the way this strategy harms not solely people however the world at giant. At this level, Fb is working so exhausting to disregard knowledgeable recommendation on learn how to cut back toxicity that it appears to be like like Fb does not need to enhance in any significant means. Its management merely does not appear to care how a lot hurt the platform causes so long as the cash retains rolling in.Learn 24 remaining paragraphs | Feedback



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