Okay-Pop Star Somi Is Hitting a Main Breakthrough in Her Music Profession: "This Is a New Chapter"

Picture Supply: Jongha Park
Okay-pop star Somi is entering into a brand new profession section and reworking right into a multifaceted artist. The 19-year-old singer – born Ennik Somi Douma – dropped her new tune “What You Ready For” on July 22 accompanied by a dynamic music video. The disclosing is her first venture with Interscope Data and marks her official comeback since taking a year-long hiatus after releasing 2019’s “Birthday” and “Outta My Head.”
It has been a moderately productive 12 months for Somi, who took a while to mirror on the trajectory of her profession. Though she would not thoughts individuals’s notion of her as a vivid and bubbly pop star, she’s prepared to indicate followers a distinct of her – a facet they did not see final yr and definitely a facet they did not see when she was a member of the woman group I.O.I. (Ideally suited of Idol) from 2016 to 2017. In an interview with infonewsclub, Somi opened up about her newfound confidence, her evolution as an artist, and her plans for extra new music.


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infonewsclub: Congrats on the discharge of “What You Ready For.” The music video is tremendous enjoyable! What was your favourite half about filming it?
Somi: There have been quite a lot of new components that we used. We used a robotic arm digicam, drones, and considered one of my favourite issues was the rotating digicam that was used to create the a number of Somis falling and getting up on the mattress. That was thrilling for me as a result of I’ve by no means seen all of these issues occur directly. After which there have been quite a lot of outfits and areas. It was form of loopy.
PS: What did you be taught concerning the course of of making music by cowriting and composing the tune?
“With this new tune, I hope to indicate how I am rising as an artist. You may see a extra severe facet and that I’ve many layers as a musician.”
Somi: I am studying quite a bit nowadays about writing and composing as a result of I began out in a Okay-pop woman group, so we normally simply get songs from writers, and we sing the songs and observe the choreography. However now, I write and compose, so it is all new to me, and I am making an attempt to get higher at it. It is like a brand new job – studying daily and dealing with my producer, Teddy [Park]. It is quite a lot of trial and error and recording on my telephone – taking an concept in my head and looking for the phrases and melodies to precise it correctly. It is wonderful when it lastly does come collectively.
PS: In what methods have you ever developed as an artist throughout the previous yr?
Somi: Composing and cowriting have taught me quite a bit. And I feel being in each assembly earlier than a music video or tune launch has helped me as an artist. We had been getting ready [“What You Waiting For”] for a very long time. We completed recording it in February, so we had all this time to suppose and be inventive, and I discovered quite a bit from that.
PS: Do you’re feeling like this can be a new chapter in you profession?
Somi: I feel so, particularly in Korea, lots of people know me because the very vivid and “vitamin” Somi. I got here out with “Birthday” first as a result of lots of people knew that vivid Somi, and I did not need to give them an enormous change. With this new tune, I hope to indicate how I am rising as an artist. You may see a extra severe facet and that I’ve many layers as a musician.
PS: What excites you probably the most about signing with Interscope Data?
Somi: Okay-pop – and music usually – could be very world now. So I am excited to affix the Interscope household tree that has so many nice artists. I’ve at all times checked out individuals all around the globe as my viewers, and I really feel blessed to have a label like Interscope that can assist me share my music. That is at all times been my dream.

PS: That should be an superior feeling – having this dream of reaching a broader viewers, then signing with a significant label like Interscope Data.
Somi: [Whispers] And I am solely 19!
PS: I used to be simply considering, “She’s a lot cooler than I used to be at 19.” Now, I do know that Blackpink can be part of Interscope Data. Have you ever chatted a lot with them about becoming a member of the label?
Somi: When Blackpink discovered, they had been very excited and supportive. They welcomed me with open arms, and so they at all times give me nice recommendation on my music and choreography. I am fairly shut with them. They had been so blissful for me, and I am grateful for that.
PS: Now that you simply’re at the beginning of your 20s, what do you hope to get out of this stage in your life?
“I simply need to make one thing that is fashionable, music-wise and fashion-wise. If you hearken to it, you get groovy by your self. ”
Somi: I feel there are quite a lot of issues which might be going to occur in my 20s. I am 19 in American age, however I simply turned 20 in Korean age, so I feel the most important factor that is modified in my life up to now is that I received a driver’s license, and in Korea, I can go to the comfort retailer and purchase beer. However I do not need to put beer and driving collectively – do not get me mistaken! [Laughs] The opposite factor is, I really feel like I might be extra expressive now as a result of I am in my 20s, which is best for me and my music.
PS: You’ve such a tremendous and supportive fan base. What message do you hope to ship to them by way of your music?
I simply need to make one thing that is fashionable, music-wise and fashion-wise. If you hearken to it, you get groovy by your self. I need to make that form of music as a result of I try this quite a bit. I activate some hip-hop music and put my swag on on my own in my room and simply dance to it. I need individuals to try this with my songs.
My followers have waited a very long time for this new single, and hopefully, the following one will not take as lengthy. I simply need to inform them, “Thanks and I really like you!” I have been working very arduous, and I’ve much more that I need to share with you guys quickly. This can be a new chapter, so keep tuned as a result of it should be cool.


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PS: “Get groovy by your self” and “Put my swag on” are going to be my quotes of the day. What hip-hop songs do you hearken to?
Somi: I like Da Child’s “Rockstar” and “Bop” and Cardi B’s “Press.” I additionally like older artists like Infamous B.I.G. – “Put your fingers within the air for those who’s a real participant!” And I like “Gangsta’s Paradise.”
PS: “Gangsta’s Paradise” is considered one of my favourite rap songs ever.
Somi: I really like that tune. My dad influences me quite a bit in music, and he loves that tune, too. He is not that good at singing, however he raps his lungs out. That beat within the intro – after which “As I stroll by way of the valley of the shadow of loss of life . . . ”
PS: “. . . I check out my life and understand there’s nothing left!” Wow, I did not anticipate to be fangirling over “Gangsta’s Paradise,” however right here we’re. Who’re a few of your different musical inspirations?
“This can be a new chapter, so keep tuned as a result of it should be cool.”
Somi: The primary video that I had ever seen was Rihanna’s “Do not Cease the Music.” I used to be in kindergarten, I feel, and that is after I went, “Oh, I need to be a singer. That appears tremendous cool.” So, she was my start line. I used to go to those Korean leisure firms and audition with that tune.
PS: You talked about the way you’re coming into your individual as an grownup and the way you need to play with model extra in your music. Do you could have any extra hopes for the way forward for your profession?
Somi: We’ve to attend till after issues get higher with the coronavirus, however when it does get higher, I would like to go to the States and different nations and carry out extra world exhibits.
PS: You have already got in depth expertise in actuality TV and showing on exhibits as your self, however I really feel such as you’d be an excellent actress who performs totally different characters. Do you see your self getting concerned in these kinds of initiatives?
Somi: I do! I actually need to act sooner or later, however the alternative must be given first. I really like motion. I did Taekwondo for about eight years, so I can try this, and I can bounce round and roll round. So I need to do motion if I get the possibility. I am prepared!

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